"When we join hands, miracles happen" : Rotary celebrates Polio Free India

Rotary International invited top Indian agencies to pitch for Rotary’s first nationwide media campaign. JWT Kolkata won the pitch and created the social communication campaign. 

I saw this campaign on ETNow TV today morning and was thrilled by the message it conveyed "When we join hands, miracles happen". Below mentioned is the update about this campaign that seems to have been aired since the past few days.

To watch this Rotary campaign in Youtube, click here.

JWT India has partnered Rotary on its first ever India campaign, ‘Making Miracles Happen’, celebrating the eradication of polio in the South-east Asia region. A journey that has spanned over three decades has finally reached its destination as the World Health Organisation (WHO) certified South-east Asia region polio free on March 27, 2014. Due in part to Rotary’s relentless efforts, India has not had a single outbreak of polio over the last three years.

To celebrate the historical milestone of a polio-free India and to showcase its other India initiatives, Rotary International invited top Indian agencies to pitch for Rotary’s first nationwide media campaign. By virtue of its vast experience of creating social communication programmes for organisations such as UNICEF as well as various state governments, JWT Kolkata won this highly contested multi-agency pitch.

“It is a great opportunity for JWT to design Rotary International’s pilot programme for India to showcase their unrelenting efforts over the years that has created history and helped eradicate polio from India. Our 360 degree campaign across TV, Print and Digital showcases the multiple initiatives of Rotary in India and encourages more people to join hands with them to make a difference. It is a rewarding experience to partner an organisation like Rotary that is striving to make the world a better place for everyone,” said Raji Ramaswamy, Senior Vice-president, JWT Kolkata.

The campaign, aptly named ‘When we join hands miracles happen’, is a creative expression that focuses on making the impossible possible thanks to people joining hands with Rotary to carry through its key initiatives in India such as eradication of polio, free heart surgery and an e-learning programme that aims to ensure 100 per cent literacy by 2017 amongst others.

“Logic says you can’t change fate as it’s sealed in the fate lines on your palm even before you are born. But the magic of two hands coming together can change fate and make miracles happen. This was how JWT came up with the idea of bringing these fate lines to life as a new lease of life lines to change the fate of newborns,” said Senthil Kumar, JWT’s National Creative Director.

“Team Eeksaurus spent over three months to create a masterpiece film with some phenomenal music as well, bringing alive the pain in the boy’s story as he breaks free from his fate lines and holds on to a new life line. The rich baritone voice over by Amitabh Bachchan, UNICEF and Rotary’s brand ambassador for polio, expanded the appeal of the campaign,” Senthil added.

The task was to design a communication programme that would enhance brand linkage of Rotary with its initiatives in India and create a strong affinity towards the organisation and its efforts. The campaign will also provide Rotarians of over 3,000 Rotary Clubs in India a supportive communication environment and an opportunity to showcase the good work they are doing every day.

The campaign is driven by TV and print along with digital. The two TVCs have been created by JWT Kolkata in association with Studio Eeksaurus, a Mumbai-based, much awarded animation studio. www.joinhandswithrotary.org, a microsite created by JWT for this campaign, gets traffic through the 

• Facebook page www.facebook.com/RotaryMiracles and its 
• Twitter handle @rotarymiracles 

ROTARY eCLUB ONE MEMBERSHIP

Many Rotarians who are busy would love to login to electronically and attent to clubs meeting. In Rotary we do have the option to attend to other club's meeting and make up for the attendence in own club.

Our incoming president Rtn.Damodharan had forwarded the relevant details. Hope some of our members would find it useful.

"ROTARY eCLUB ONE" MEMBERSHIP:

The purpose of Rotary eClub One of District 5450 is to extend Rotary to business, professional and community leaders in any Rotary District who are unable to meet traditional attendance requirements.

Inability to attend a traditional Rotary club could be the result of demanding business or professional commitments, extensive travel, confinement due to ill health or disability, or residence beyond reasonable distance from an existing Rotary club.
 

    
     To be a member of the Rotary eClub One means...

	You live or do business in ANY Rotary District in any country of the Rotary world.
	Your current circumstances are such that it is not possible to meet attendance requirements of a traditional Rotary club, which is typically a weekly meeting in a specific location.
	You are a contributor to society in your profession, occupation, industry, business, or community role.
	You are committed to the personal ethic of Service Above Self, The Four-Way Test, and support theObject of Rotary.
	You complete the application process outlined below and are approved for membership by the Rotary eClub One Board of Directors. The club Constitution requires that currently active Rotarians applying for membership provide an endorsement from their current Rotary club President together with letters of reference from two currently active Rotarian colleagues. Active Rotarians must notify their current District Governor of their intention to join Rotary eClub One. Applicants who are former Rotarians must provide a letter of reference from a current or past President of their former Rotary club and letters of reference from two currently active Rotarians. Applicants new to Rotary must provide four endorsements, at least two of which are from currently active Rotarians.
	You are willing to participate regularly in the Rotary eClub One community and, as appropriate and feasible, you are willing to accept tasks and responsibilities.
	You accept that all club programs, forums, business, and communications are conducted in English.
	You are willing to make financial contributions to support club projects, the District Foundation and The Rotary Foundation.
	You are prepared to pay current dues of US$100/quarter to support the operating costs of Rotary International, Rotary District 5450, and Rotary eClub One which includes US$25/quarter Sustaining Membership in the Rotary Foundation.  (New members pay a one-time initiation fee of US$100 which can be paid in four quarterly installments of $25 each.) After paying dues for the first quarter, a new member is granted a three-month trial period. If during this period the new member determines that Rotary eClub One does not meet expectation the person may withdraw without any further financial obligation. Only the initiation fee and dues for the first quarter are forfeited.  Membership is canceled without prejudice; no risk.  Amounts donated to The Rotary Foundation will remain as credited to the person's RI account.
	You accept that, for the purpose of Rotary administration, you will be considered a member in good standing of District 5450, Colorado USA, although residing in a State or Province of your own country
	You have regular access to the Internet and are willing to acquire the necessary skills to participate in the activities of Rotary eClub One.
Do you believe these membership requirements can be part of your future? If so, we would like to hear from you. Please use this  Member Application Form link to complete the appropriate fields and submit to the Membership Director. Your application will be reviewed and you will be contacted appropriately.